PSYCHOLOGICAL SAFETY THROUGH THE EAT MODEL: A LEADER'S ROADMAP

In my recent conversation with Donald Thompson for WRAL TechWire, we explored the profound role of psychological safety in today’s workplace. For me, the discussion reinforced just how vital this idea is—not just as a feel-good concept, but as a business imperative. In the EAT Model—Engage, Adapt, Transform—psychological safety is not an afterthought. It is a core driver of how leaders create resilient, innovative, and high-performing cultures.

Donald noted that, in a time when trust in institutions has eroded, employees often trust their employers more than they trust media or government. That’s a remarkable shift—and a responsibility. Leaders have become stewards of trust, which means our ability to create a safe environment for ideas, questions, and even dissent is directly tied to business performance.

That’s Engage—the first pillar of the EAT Model. Engagement here is more than “communication” in the corporate sense. Rather, it is focused on creating authentic, human connections that give employees permission to share their perspective without fear of retribution. Without that foundation, psychological safety can’t take root.

But psychological safety isn’t static. This is where Adapt comes into play. Too often, adaptation is seen as something purely external—adjusting to market shifts, competitive pressures, or new technologies. In the EAT Model, adaptation is both external and internal. Leaders must continuously recalibrate their own behaviors, language, and even emotional intelligence to reinforce safety.

But how do leaders operationalize this idea?

  • Responding constructively to mistakes

  • Actively seeking feedback on how safe people feel

  • Making visible changes in response

Don’t forget, though, the organization’s role in creating psychological safety. Organizations must evolve policies and practices to reflect new realities, thereby shifting from one-way communication to genuine dialogue, for example, or embedding inclusive decision-making into daily routines.

When leaders commit to engagement and adaptation over time, transformation occurs. This is the third pillar of the EAT Model: cultural change that becomes part of an organization’s DNA. In practice, transformation looks like higher retention, more innovation, and stronger collaboration. But at a deeper level, it’s about creating an enduring culture of trust and learning. Then, psychological safety becomes a cultural safety net when the organization needs resilience, like weathering economic downturns, facing competitive disruption, or even experiences societal crises. As Donald pointed out, psychological safety is not only the right thing to do, it’s a competitive advantage.

From my perspective, applying the EAT Model to psychological safety gives leaders a clear roadmap:

  1. Engage with empathy and authenticity

  2. Adapt with both structural and personal change

  3. Transform by embedding safety into the culture

The result is a workplace where people feel safe to speak up and are motivated to contribute their best thinking. This is an important outcome. In an era where the quality of ideas can determine the survival of an organization, that’s more than a nice-to-have. It’s a necessity.

The Leadership Value Proposition

The beauty of applying the EAT Model to psychological safety is its scalability. It works in small teams, global corporations, and even cross-cultural contexts where trust and open dialogue are harder to build. For leaders in marketing, communications, and digital industries—where creativity, speed, and collaboration are paramount—the EAT Model offers a lens for diagnosing cultural barriers and a roadmap for removing them. The return on investment is tangible: stronger employee retention, better decision-making, and a workforce that innovates faster than the competition.

Leaders who want to operationalize psychological safety—and reap its competitive benefits—should explore how the EAT Model can be integrated into their leadership practice. By focusing on engagement, adaptation, and transformation, you don’t just create safer workplaces—you create stronger, more resilient organizations.

UNPACKING FAME, INFLUENCE, AND IDENTITY: WHY "THEORIES OF CELEBRITY BRANDING" MATTERS NOW MORE THAN EVER

The intersection of identity, media, and influence isn’t simply noise or distraction—it’s a language. Learning how to decode that language is a critical skill for anyone navigating the modern media ecosystem.

“Theories of Celebrity Branding” — A podcast and university course, hosted by award-winning cultural historian Bob Batchelor

From red carpets to YouTube thumbnails, Super Bowl commercials to podcast interviews, we live in a world shaped by celebrity. We don’t just consume culture—we consume people: their stories, values, failures, and reinventions. This intersection of identity, media, and influence isn’t just noise or distraction—it’s a language. And learning how to decode that language is a critical skill for anyone navigating the modern media ecosystem.

Understanding the value of branding and branding history, I launched Theories of Celebrity Branding, a podcast and online (asynchronous) course designed to explore the cultural machinery behind fame, influence, and branding in the 21st century. Whether you are a college student preparing for a communications career or a seasoned marketer wrestling with the pace of change, this podcast series offers insights into how personal and public identities are built, managed, and monetized today. And, what better way to get at branding and celebrity than to analyze it in an online course.

A Podcast That Decodes the Culture of Celebrity

The podcast version of Theories of Celebrity Branding is not just a catchy way to deliver lectures in an online course —it’s a cultural myth lab.

Each episode explores big ideas about branding, storytelling, media evolution, and leadership through the lens of celebrity. But this isn’t about tabloids or gossip. The podcast focuses on examining why Taylor Swift’s rebranding worked, how Oprah Winfrey built generational trust, and what role AI is playing in shaping how we define identity, authorship, and authenticity.

We tackle topics like:

  • The globalization of branding and how companies like Kimberly-Clark reframe messaging for global markets.

  • The evolution of thought leadership and how public figures like Brené Brown and LeBron James use storytelling to build emotional resonance.

  • The ethics of AI-generated content in a world of deepfakes and algorithmic curation.

  • How creators like Cecilia Blomdahl or bands like The Hot Sardines use social platforms to craft global personal brands.

Each episode integrates academic theory with real-world experience—from advising C-suite leaders to writing bestselling books like Stan Lee: A Life, The Gatsby Code, and The Authentic Leader.

The result? A podcast that doesn’t just explain celebrity branding—it empowers you to understand your own story and how to share it effectively.

📚 A Course That Prepares Students for the Real World

While the podcast is open to everyone, it runs parallel to the course I teach at Coastal Carolina University in the Department of Communication, Media, and Culture, also named Theories of Celebrity Branding.

Offered both in summer and in Fall 2025, this class pushes students to think critically about fame, media, influence, and identity. It’s not just theory—it’s strategic communication, media literacy, popular culture, history, marketing, and career development rolled into one.

Students learn to analyze how influence is created and sustained—and how they can develop values-based personal brands of their own.

We dive deep into my EAT ModelEngage, Adapt, Transform—and use tools like ChatGPT and Canva AI to prototype messaging and audience engagement strategies.

Stan Lee: A Life by Bob Batchelor; Foreword by Tom DeLonge of Blink-182 and To The Stars

The course isn’t about using AI to replace creativity—instead we focus on enhancing creation while staying rooted in cultural awareness, storytelling, and human empathy.

Why This Podcast and Course Matters

If you’ve read my books—like The Authentic Leader, Stan Lee: A Life, or Roadhouse Blues: Morrison, the Doors, and the Death Days of the Sixties—you know that I’m fascinated by how media, identity, and storytelling shape the modern world. This podcast and class bring those interests to life in real time.

This podcast doesn’t just explain celebrity branding, it empowers you to understand your own story and how to share it effectively.
— Bob Batchelor

Today, anyone with a smartphone can become a brand. But that means the ability to think critically about representation, influence, and authenticity is more important than ever.

This project gives students and listeners the tools to navigate—and lead—in this complex space.

What’s Next?

If you’re a student in my class—welcome. This podcast is your toolkit, guide, and creative prompt.

If you’re a communication professional, educator, marketer, or curious listener—Theories of Celebrity Branding will give you an insider view into how cultural identities are formed, challenged, and transformed.

👉 Listen now on Spotify
👉 Follow me on LinkedIn
👉 Explore upcoming courses at Coastal Carolina
👉 Learn more about me and my books

New episodes drop regularly on Spotify, Apple Podcasts, and wherever you listen.

🎧 Subscribe.
🧠 Think deeply.
📢 Tell your story.
🔥 Lead with purpose.

We’re just getting started.

BOB BATCHELOR LAUNCHES NEW PUBLISHING VENTURE: TUDOR CITY BOOKS

International bestselling author Bob Batchelor, renowned for his expertise in cultural history and biography, has launched Tudor City Books, a new publishing company headquartered in Raleigh, North Carolina. Specializing in a range of subjects, including crime fiction, entertainment and pop culture history, memoir, and biography, Tudor City Books aims to bring exceptional works to a broader audience.

Read more

Crisis Communications Basics -- 5 "Different" Messaging Strategies During the Coronavirus Crisis

A famous Warren Buffett quote claims that it takes 20 years to build a reputation and 5 minutes to ruin it. Importantly, Buffett explains, “If you think about that, you’ll do things differently.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

    -- Warren Buffett

“Differently” during a crisis is a challenge—exactly the right move, but countered by the fact that people hate change. Crises are centered on change and uncertainty. Most leaders are not going to want to respond differently when they don’t have a clear indication of what is happening now, let alone later.

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 What COVID-19 is proving by the minute is that communications is more important now than ever before, even though up until a week or so ago (at least in the US), most people probably assumed that we had more communications than ever before in human history.

Having all the communications channels in the world doesn’t matter if no one is paying attention to the message.

 5 things to do “differently” during this crisis:

  • Be compassionate – Real people (including you) are facing unprecedented transformation.

  • Be authentically empathetic – Given the uncertainty, be authentic in representing the situation and its consequences for your organization, business, community, and society.

  • Be direct – No time for sugarcoating or platitudes. Tell your communities—and your employees—what you know and what they need to know as new information becomes available.

  • Be flexible – All we know for certain is that the scope is extraordinary. Rethink what you assumed and try to keep the first point in mind, these are human beings you’re communicating with.

  • Be attentive – In the recent past, record numbers of people have rallied to charitable causes in times of crisis. Look for (safe) ways to help. What is the opposite of hoarding toilet paper? Do that…

Organizations spend an incredible amount of time, effort, and person hours creating relationships with all their stakeholders. It is paramount to create “different” communications and marketing efforts now as the world truly begins an era that may call for the complete overhaul of humankind’s foundational principles and beliefs.