Cultural historian Bob Batchelor launches Brand Strategy and Advertising, a podcast tracing 125 years of advertising history to the brand strategies shaping culture today. Batchelor teaches at Coastal Carolina University and has written 16 books, in addition to being a longtime Marketing and Communications executive.
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"Valuable insight into the historical moments of the 1960s that inform and shape our understanding of the television series." -- Journal of American Culture
Mad Men: A Cultural History
Mad Men: A Cultural History -- FLASH SALE -- $2.99
Published by Rowman & Littlefield