The EAT Model—Engage, Adapt, Transform—offers marketing and communications leaders a clear, actionable framework for sharpening critical thinking and solving complex challenges. By starting with Engage, leaders ensure their strategies capture attention and forge authentic connections with the right audiences. Moving into Adapt, the model challenges teams to be agile both externally (responding to market shifts, competitive pressures, and customer feedback) and internally (reassessing assumptions, rethinking messaging, and evolving organizational capabilities). The final stage, Transform, focuses on achieving meaningful, lasting impact—whether that’s shifting consumer perceptions, creating cultural relevance, or redefining an entire market category.