Why I Made a Podcast About the History of Advertising — And Why You Should Care

Cultural historian Bob Batchelor launches Brand Strategy and Advertising, a podcast tracing 125 years of advertising history to the brand strategies shaping culture today. Batchelor teaches at Coastal Carolina University and has written 16 books, in addition to being a longtime Marketing and Communications executive.

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30% OFF AT BLOOMSBURY WEBSITE -- 2025 HOLIDAY SALE

Stan Lee: A Life for just $11.86 at Bloomsbury.com

Stan Lee: A Life by award-winning cultural historian Bob Batchelor

“Fascinating…Great work!” — Max Foizey, “Max on Movies,” The Big 550 KTRS, St. Louis

Stan Lee: A Life traces the icon’s journey from Depression-era New York to his reinvention as Marvel’s tireless ambassador, exploring his creative breakthroughs within the currents of American history and media.

“Respectful, well-sourced … may be the best of the bunch.” – Booklist

“Exceptionally well written…an extraordinary biography.” – Midwest Book Review

In Stan Lee: A Life, Batchelor explores how Lee and his collaborators transformed comics through serialized storytelling, moral complexity, and a humanized superhero—innovations that later powered the Marvel Cinematic Universe and cemented Lee’s status as a cross-media icon.

STAN LEE ENTERS THE COMIC BOOK INDUSTRY

A Little Mystery and Uncertainty Surround Young Stan’s Job at Timely Comics

Many episodes in Stanley Lieber’s early life are shrouded in uncertainty. How the teenager bounded from Clinton High School to Joe Simon and Jack Kirby’s assistant at Timely Comics involves both a bit of mystery and a touch of mythmaking.

Courtesy of Stan Lee Papers, Collection Number 8302, American Heritage Center, University of Wyoming.

There are several versions of his Timely Comics origin story. One account begins with his mother Celia. Clearly she put her hopes in her oldest son, particularly since her faith in her husband nearly led the family to ruin. Here we have Celia telling Stanley about a job opening at a publishing company where her brother Robbie worked. Without delay, the young high school grad shows up at the McGraw-Hill building on West 42nd Street, but knows little about the company or comic books.

With Robbie’s prodding, Simon explains the business and how comic books are made. He then offers the teen a job. Basically, he and Kirby are so frantic and overworked, particularly with their new hit Captain America, that they just need someone (anyone, really) to provide an extra set of hands.

Robbie Solomon is also at the center of a different account (here the main player), essentially a conduit between Simon and Timely owner Martin Goodman. In addition to being Celia Lieber’s brother, Robbie married the publisher’s sister Sylvia. Goodman surrounded himself with family members, despite the imperious tone he took with everyone who worked for him. Receiving Robbie’s stamp of approval (and the familial tie) made the boy’s hire fait accompli. Simon, then, despite what he may or may not have thought of the boy, basically had to take Leiber on. “His entire publishing empire was a family business,” explained historians Blake Bell and Michael J. Vassallo.[i] Solomon had a strange job – a kind of in-house spy who ratted out employees not working hard enough or playing fast and loose with company rules.

While the family connection tale is credible and plays into the general narrative of Goodman’s extensive nepotism, Lee offered a different perspective, making it more of a coincidence. “I was fresh out of high school,” he recalled, “I wanted to get into the publishing business, if I could.” Rather than being led by Robbie, Lee explained: “There was an ad in the paper that said, ‘Assistant Wanted in a Publishing House.’”[ii] This alternative version calls into question Lee’s early move into publishing – and throwing up for grabs the date as either 1940, which is usually listed as the year of his hiring, or 1939, as he later implied.[iii]

Lieber may have not known much about comic books, but he recognized publishing as a viable option for someone with his skills. He knew that he could write, but had no way of really gauging his creative talents. Although Goodman was a cousin by marriage, he did not have much interaction with his younger relative, so it wasn’t as if Goodman purposely brought Lieber into the firm. No one will ever really know how much of a wink and nod Solomon gave Simon or if Goodman even knew about the hiring, though the kid remembered the publisher being surprised the first time he saw him in the building.

The teen, though bright, talented, and hard working, needed a break. His early tenure at Timely Comics served as a kind of extended apprenticeship or on-the-job training at comic book university. Lieber was earnest in learning from Simon and Kirby as they scrambled to create content. Since they were known for working fast, the teen witnessed firsthand how two of the industry’s greatest talents functioned. The lessons he learned set the foundation for his own career as a writer and editor, as well as a manager of talented individuals.

By Marvel Comics/Marvel Entertainment.The original uploader was Iftekharahmed96 at English Wikipedia..Later version(s) were uploaded by DatBot at en.wikipedia. - Transferred from en.wikipedia to Commons.(Original text : http://marvel-microheroes.wikia.com/wiki/File:Timely_Comics_logo.png), Public Domain, https://commons.wikimedia.org/w/index.php?curid=132830648

NOTES
[i] Blake Bell and Michael J. Vassallo, The Secret History of Marvel Comics: Jack Kirby and the Moonlighting Artists at Martin Goodman’s Empire (Seattle: Fantagraphics, 2013), 98.

[ii] Stan Lee interview, “Interview with Stan Lee (Part 1 of 5),” IGN, June 26, 2000, http://www.ign.com/articles/2000/06/26/interview-with-stan-lee-part-1-of-5 (accessed June 1, 2016).

[iii] Lieber’s hiring date never been conclusive. In an unpublished draft of the history of Marvel, Lee wrote “early 1940,” but other publications and places he says or infers 1939. Lee, “History of Marvel (Chapters 1, 2, 3),” Unpublished, 1. Marvel Comics -- History (Draft of “History of Marvel Comics”) 1990 Box 5 Folder 7, Stan Lee Papers.

THE GREAT GATSBY IN THE HEADLINES -- $2.99 SALE ON THE GATSBY CODE

The Gatsby Code eBook just $2.99

When The Great Gatsby surges back into the news, we are reminded once again that America’s most shimmering and elusive novel still haunts the culture—class, ambition, desire, the fragile scaffolding of the American dream.

The Gatsby Code: A Century of Dreams and Disillusion by award-winning cultural historian Bob Batchelor

To celebrate the conversation (and help more readers join it), Tudor City Books has dropped the price of eBook to $2.99 on Amazon for a limited time.

If you’ve been meaning to revisit Gatsby’s world—or explore why the novel keeps gripping us a century on—now’s the moment. More than just a literary analysis or criticism, The Gatsby Code is a century-spanning cultural biography of a novel and its enigmatic protagonist. From Gatsby’s humble roots as James Gatz in North Dakota to his glittering rise and tragic fall in West Egg, Bob Batchelor decodes the psychological and sociological layers of Fitzgerald’s antihero and the America he both embraced and exposed.

Bob Batchelor has written a powerful study of The Great Gatsby and its ability to resist the erosion and forgetfulness of time...and discovers a Gatsby we had never seen before—wounded and alone. — Jerome Charyn, author of Maria La Divina, a novel of Maria Callas

Bottom line: Gatsby’s back in the conversation—jump in while the eBook is just $2.99. Get the The Gatsby Code eBook today!

Also in Book News: Stan Lee: A Life (Paperback) Out in Time for the Holidays!

Bloomsbury Academic has released the paperback, Expanded Centennial Edition of Stan Lee: A Life—a full portrait of Marvel’s tireless ambassador from Depression-era New York to global icon. Early praise called it “respectful, well-sourced…may be the best of the bunch” (Booklist) and “exceptionally well written…an extraordinary biography” (Midwest Book Review).

Stan Lee: A Life by Bob Batchelor, Foreword by Blink-182 and To The Stars* icon Tom DeLonge

Paperback details: 264 pages • ISBN-13: 979-8881808860 • List: $16.95
Order & save: Use code GLR BD8 at Bloomsbury.com for 20% off.

About Bob Batchelor

I write about the people and stories that shape American culture—icons who cross generations and mediums. I’ve published 16 books (and edited 19) on subjects ranging from The Great Gatsby and Mad Men to Jim Morrison and Prohibition kingpin George Remus. My work has appeared in or been featured by the New York Times, BBC, Los Angeles Times, The Guardian, PBS, and NPR. I’m an Assistant Professor of Communication, Media, & Culture at Coastal Carolina University. More at bobbatchelor.com.

BOB BATCHELOR’S STAN LEE: A LIFE ARRIVES IN PAPERBACK

Stan Lee’s extraordinary life was as epic as the superheroes he created, from the Amazing Spider-Man to the Mighty Avengers. His ideas and one-of-a-kind voice and image are at the heart of global culture, loved by millions of fans across the globe.
Bloomsbury Academic will release the paperback of Stan Lee: A Life by award-winning cultural historian Bob Batchelor on October 30, 2025. Hailed as the “definitive” biography of Marvel’s iconic creator and leader, the book offers a full portrait of Lee’s remarkable, nine-decade career and global impact.

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REPLAY ON-DEMAND -- "WRITE YOUR BOOK" WITH DONALD THOMPSON & BOB BATCHELOR

Get Your Book Project Started (or Finished) with Help From Experts!

Watch the on-demand replay of “Write Your Book,” which outlines the steps from brainstorming through publication.

For more information, check out the conversation I had with EY Entrepreneur of the Year honoree Donald Thompson. Then, see the recent livestream we recorded at https://youtu.be/tGiNRqWGh4Q?si=1wOaFvbLm4dV2KBe

We share expert insights for leaders, entrepreneurs, and executives ready to turn their ideas into a published book. Whether you’re starting with a spark of inspiration or a rough outline, you’ll gain practical advice, motivation, and the tools you need to take the first step toward authorship.

TONE AND LEADERSHIP

Tone and Leadership — A leader's communication style sets what's important by aligning objectives, creates organizational culture, and determines whether people surface difficult truths in time to act.

As I argue in The Authentic Leader, authenticity is not mood or mystique -- it's observable behavior: human language, owned responsibility, and promises kept. When combined, ethics and tone go a long way in deciding how your company allocates power and earns (or erodes) consent.

Your people are listening and cataloging how you speak and communicate in Town Halls, one-on-one meetings, to others, and in media outlets. Thus, tone...like power...is a topic that leader's should constantly be thinking about across settings.

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2030: YOUR BUSINESS IS DYING...

...Because You Didn’t Hire Enough Humanities Graduates...

Critical and contextual thinking are the new superpowers!

Walk the halls of any failing organization in 2030 and you will see the same patterns: brilliant engineers with no sense of context; marketing departments drowning in dashboards, but blind to meaning; and leaders who can’t connect decisions to human experience.

The tragedy isn’t lack of intelligence...but lack of perspective.

For years, executives doubled down on “hard skills.” They thought: “Hire more coders. Scale the analysts. Push productivity through process.” And yet, here we are: disengaged employees, customers who don’t feel understood or valued, and cultures that suffocate innovation.

What organizations (and their leaders) missed is that human beings drive business, not algorithms or workflows. And human beings are messy, contradictory, and infinitely complex. To make sense of that complexity requires something more than efficiency metrics. It requires context, empathy, narrative, and the ability to hold multiple truths at once.

Complex problems need people who are energized by tackling big, complex challenges.
— Bob Batchelor

This is precisely what the Humanities teach. Graduates who have wrestled with history, philosophy, literature, creative writing, or art bring more than cultural awareness. They bring tools for thinking systemically, questioning assumptions, and connecting disparate dots. They can spot patterns across centuries, frame ethical dilemmas in ways that unlock better strategy, and articulate meaning when others only see noise.

The Authentic Leader argues that leadership is ultimately about one question: Are we helping people? Leaders who can’t answer that—who can’t even see it—build organizations that crumble when faced with complexity. Humanities graduates, by training, are equipped to keep asking that question, even when the numbers look good on the quarterly report.

This is not an argument against technology, finance, or engineering talent. Rather, it is a call for balance. If you want to future-proof your business, you need people who can code and people who can contextualize. People who can design systems and people who can challenge their consequences. Professionals who can solve problems and people who can imagine futures worth solving for.

Ignore this at your peril.

The companies that thrive in 2030 won’t be those with the most data. Instead, think of a future in which leaders and teams know what the data means for human lives. Complex problems need people who are energized by tackling big, complex challenges.

The EAT Model created by Bob Batchelor

Bob Batchelor is an Assistant Professor in the Department of Communication, Media, & Culture at Coastal Carolina University. He is a critically-acclaimed, bestselling cultural historian and biographer. He has published widely on American cultural history and literature, including Stan Lee: A Life and books on The Doors, Bob Dylan, The Great Gatsby, Mad Men, and John Updike. Batchelor earned his doctorate in English Literature from the University of South Florida.