Crisis Communications Basics -- 5 "Different" Messaging Strategies During the Coronavirus Crisis

A famous Warren Buffett quote claims that it takes 20 years to build a reputation and 5 minutes to ruin it. Importantly, Buffett explains, “If you think about that, you’ll do things differently.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

    -- Warren Buffett

“Differently” during a crisis is a challenge—exactly the right move, but countered by the fact that people hate change. Crises are centered on change and uncertainty. Most leaders are not going to want to respond differently when they don’t have a clear indication of what is happening now, let alone later.

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 What COVID-19 is proving by the minute is that communications is more important now than ever before, even though up until a week or so ago (at least in the US), most people probably assumed that we had more communications than ever before in human history.

Having all the communications channels in the world doesn’t matter if no one is paying attention to the message.

 5 things to do “differently” during this crisis:

  • Be compassionate – Real people (including you) are facing unprecedented transformation.

  • Be authentically empathetic – Given the uncertainty, be authentic in representing the situation and its consequences for your organization, business, community, and society.

  • Be direct – No time for sugarcoating or platitudes. Tell your communities—and your employees—what you know and what they need to know as new information becomes available.

  • Be flexible – All we know for certain is that the scope is extraordinary. Rethink what you assumed and try to keep the first point in mind, these are human beings you’re communicating with.

  • Be attentive – In the recent past, record numbers of people have rallied to charitable causes in times of crisis. Look for (safe) ways to help. What is the opposite of hoarding toilet paper? Do that…

Organizations spend an incredible amount of time, effort, and person hours creating relationships with all their stakeholders. It is paramount to create “different” communications and marketing efforts now as the world truly begins an era that may call for the complete overhaul of humankind’s foundational principles and beliefs.

92 Years Ago Today -- George Remus Murders Imogene in Cincinnati's Eden Park

92 years ago in 1927, George Remus murdered his wife Imogene in Eden Park, just outside Cincinnati.

The gunshot that indian summer morning capped a tumultuous period of mayhem, betrayal, and embezzlement. The subsequent trial would be followed by millions worldwide!

The accompanying February 1928 insanity trial transcripts provide insight into what Remus thought about his wife and the murder.


Below is a portion of the February 1928 insanity hearing transcript. Remus answers questions about his early days with Imogene and admits that they engaged in “illicit relations.”

February 1928 insanity hearing transcript — George Remus answers questions about his early days with Imogene — “illicit relations”

February 1928 insanity hearing transcript — George Remus answers questions about his early days with Imogene — “illicit relations”

Remus admits that he hoped to catch Imogene and Franklin Dodge together — so he could kill them both!

Remus admits that he hoped to catch Imogene and Franklin Dodge together — so he could kill them both!

Remus admits that he hoped to catch Imogene and Franklin Dodge together — so he could kill them both!

George claimed he married Imogene to bring her up from poverty…and that she owed him as a result. The betrayal with Dodge was too much. The affair and that it became common knowledge in the criminal underworld, disgraced him, and — in his mind — forced action.

George claimed he married Imogene to bring her up from poverty…and that she owed him as a result. The betrayal with Dodge was too much…

George claimed he married Imogene to bring her up from poverty…and that she owed him as a result. The betrayal with Dodge was too much…

Given his ability to manipulate juries, Remus declared he would defend himself, giving him direct access to the 12 people who held his life in their hands.

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Given his ability to manipulate juries, Remus declared he would defend himself, giving him direct access to the 12 people who held his life in their hands.

 

5 Minutes to Murder: George Remus, The Bourbon King

5 Minutes to Murder: George Remus, The Bourbon King

Historian Bob Batchelor discusses The Bourbon King outside the former Cincinnati hotel where "Bootleg King" George Remus stalked his wife Imogene, before murdering her in cold blood at Eden Park.

 
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Interview -- Lopate at Large with Leonard Lopate!

Interview — Lopate at Large, with Leonard Lopate

Love, murder, political intrigue, mountains of cash and rivers of bourbon—Bob Batchelor’s book The Bourbon King: The Life and Crimes of George Remus, Prohibition's Evil Genius is a journey into the dark heart of Prohibition and the man who made it work to his own advantage.

Yes, Congress gave teeth to Prohibition in October 1919, but the law didn't stop Remus from amassing a fortune that would be worth billions of dollars today.

As one Jazz Age journalist put it:

"Remus was to bootlegging what Rockefeller was to oil."

Join us for a discussion of George Remus with Bob Batchelor in this installment on Leonard Lopate at Large.

Celebrating the book launch of The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius, Bob joined Leonard Lopate on the Leonard Lopate at Large radio show on WBAI Radio in New York.

Link here!

Bob Batchelor, author of The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius (Diversion Books) on Lopate at Large with Leonard Lopate

Bob Batchelor, author of The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius (Diversion Books) on Lopate at Large with Leonard Lopate

The Bourbon King, The Inside Story: The Real Ghost of Eden Park, Video

The Bourbon King, The Inside Story: The Real Ghost of Eden Park, Video

From Cincinnati, Historian Bob Batchelor discusses the real ghost of Eden Park and the human toll of Prohibition, in the 1920s and today.

 

The Bourbon King, The Inside Story: The Murder, Video

The Bourbon King, The Inside Story: The Murder, Video

The Murder, Part II: From Cincinnati, Historian Bob Batchelor, author of The Bourbon King: The Life and Crimes of George Remus, Prohibition's Evil Genius (Diversion Books), discusses how George Remus chased down his wife Imogene and murdered her in Eden Park and then retraces their steps!

There is a great deal of conflicting opinion about exactly where Remus and his driver, George Klug, ran Imogene and Ruth’s taxi off the road, even among eyewitnesses! I recreate the murder from the information I pieced together from those accounts. In any case, the murder took place along a 10 to 20 yard strip near Mirror Lake.


George Remus murdered Imogene in Eden Park, Cincinnati’s version of Central Park in the 1920s. The murder location is behind me in this photo, in this stretch of roadway.

George Remus murdered Imogene in Eden Park, Cincinnati’s version of Central Park in the 1920s. The murder location is behind me in this photo, in this stretch of roadway.

The Bourbon King, The Inside Story: The Chase Leads to Murder, Video!

The Chase Leads to Murder!

From Cincinnati, Historian Bob Batchelor discusses how George Remus chased down his wife Imogene and murdered her in Eden Park while also retracing the route through the city!