The Bourbon King, The Inside Story: Prohibition and Marijuana

Can we learn from Prohibition in thinking about issues regarding the legalization of marijuana?

My favorite history books provide deep insight the issues of the past and act as a kind of guide for addressing contemporary concerns. I had this idea in mind when writing The Bourbon King — how do we think about marijuana and other lifestyle choices regulated and legislated by the government?

We are still learning the lessons of Prohibition a century later. The most destructive aspect of the dry era was that it took a significant human toll on America.

Many lives were wasted, from people poisoned by tainted alcohol to those killed in enforcing the Volstead Act or attempting to circumvent the law. We have seen similar scenarios play out over the last several decades with marijuana legislation and enforcement.

During Prohibition and with weed over the last several decades, a significant air of lawlessness became commonplace. The nation still deals with these issues now. For instance, people travel between states that have legalized recreational and medical marijuana and those that still criminalize it.

Texas Senator Morris Sheppard, the “father of Prohibition”

We are still learning the lessons of Prohibition a century later…Many lives were wasted…a major human toll on America…We have seen similar scenarios play out over the last several decades with marijuana legislation and enforcement.

The Bourbon King, The Inside Story: George Remus and Al Capone

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How does George Remus compare to Al Capone?

Without George Remus, there is no Al Capone.

Every city in America had underworld operatives long before Prohibition. Bootlegging existed, whether it was running the product of home stills to avoid government taxes or bringing cheap liquor into the United States from Mexico.

When the dry laws kicked in, rumrunning became big business. In America’s largest cities, like Chicago, bosses like Johnny Torrio quickly realized that America’s thirst needed quenched and by smuggling liquor, they could make untold millions.

Rather quickly, criminal kingpins realized that they needed booze to thrive. Remus provided that liquor and enabled men like Torrio, and his successor Al Capone to create empires. Other liquor masterminds existed, so Remus was not alone in getting booze to mob bosses, but his network was extensive and centered on selling the highest quality Kentucky bourbon.

Selling “the good stuff” led to connections between Torrio’s Windy City operation and Remus’s headquarters at Death Valley. George Conners, Remus’s top lieutenant, spoke at length about his salesman trips to Chicago to funnel bourbon into the large market there. Torrio also had ties to the Cincinnati metro area, marrying a woman from Northern Kentucky and having family in the area.

While George and Al had similar interests in selling booze and making as much money as possible, on a personal level, Remus was a generation older than Capone and some of the other “name” mafia bosses, like Lucky Luciano and Meyer Lansky, the friends who operated at the feet of criminal mastermind Arnold “the Big Brain” Rothstein in New York City. After Rothstein’s murder, Luciano and Lansky became kingpins themselves. Men like these were career criminals. When bootlegging turned vicious, they were more willing to kill or incite violence and murder to achieve their end goals.

Remus, although no stranger to gunfights or ordering his men to protect his product with gun play, was a product of the Gilded Age. George’s first instinct was to respond to a threat with his fists or the gold-tipped, weighted cane that he carried as both a style statement and weapon. As Prohibition went on, it became a shoot-first world.

People often ask why Remus didn’t get back into bootlegging in June 1928 after his stints behind bars and at the Lima State Hospital for the Criminally Insane. There are many potential answers, but most directly: without money or henchmen, Remus could not reestablish his bourbon empire after winning his freedom. George would have needed an army to reclaim even a portion of his empire, but after Imogene and Franklin Dodge decimated his fortune, he could not afford to rebuild.

This is only a small tidbit of the complexity of Remus’s interactions with his mafioso colleagues. The full story will make more sense after reading The Bourbon King.

The famous Rathskeller bar in the Seelbach Hilton Hotel in downtown Louisville. Allegedly, Remus and Capone drank together at the Rookwood Pottery tile-encrusted grotto, one of the most stunning displays of Rookwood from the early twentieth century.

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The Bourbon King, The Inside Story: George Remus as a Business Leader

At the height of his power, George Remus purchased an office complex at 225 Race Street on the southwest corner of Race and Pearl Streets, renaming it the “Remus Building.” The lobby tile display (allegedly from the famous Rookwood Pottery) spelled out “Remus,” which he thought demonstrated his authority. For his second-floor office space, Remus spent $75,000 on lavish furniture, accessories, and equipment, as well as a personal chef.

(Courtesy Public Library of Cincinnati and Hamilton County, Cincinnati History Slide Collection)

George Remus as a Business Leader

Remus cashed out in Chicago and took his fat stacks to Cincinnati, the epicenter of the bourbon and beer industries in the early twentieth century. He parlayed his life earnings into a fortune that some estimate reached $200 million, which would be many billions of dollars today over the course of about two and a half years.

Remus realized that he could control every aspect of the bootlegging business, from production to distribution via other rumrunners and liquor operatives, while also selling directly to consumers. He called this idea “the circle,” which was probably modeled on what J. D. Rockefeller had done in the oil business. “Cornering the market” was a popular idea in the 1920s, a decade and a half after President Theodore Roosevelt had criticized business leaders for attempting to create corporate monopolies.

“Remus was to bootlegging what Rockefeller was to oil.”

— Paul Y. Anderson, St. Louis Dispatch

Basically, like Rockefeller in oil or J. P. Morgan in steel, George wanted to create a network that controlled all aspects of the bourbon industry, from creating the product in Kentucky distilleries to shipping and distribution, and then through the sales process. If he controlled all these points—thus creating the circle—he would dominate the market.

Creating this national network took a lot of money and a lot of hubris. Remus had both in spades. He pulled it off, but in the end, faced some of the same challenges businesses have always faced: lack of talent to manage the organization and deals that fell through. Remus needed henchmen that were as smart as him and he had trouble finding them. Then, his “sugaring” network—the term for bribery in the 1920s—fell through. These challenges essentially put him out of business.

Check out The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius for the whole story, including how Remus assessed his own abilities as a corporate leader.

The Bourbon King, The Inside Story: The Birth of a Bootleg King

How did George Remus become “Bootleg King?” What drove him to criminality—Hubris? Greed? Love of alcohol?

George Remus moved decisively into bootlegging.

As Remus’s legal career flourished, he became celebrity in Chicago, then nationally. [I like to joke that he was kind of the Johnnie Cochran of early twentieth century Chicago.] The fame and money were not enough to satisfy his desires — he expected to become a larger than life figure. Remus thought of himself in almost presidential terms, as if he were anointed to greatness.

Remus began defending small-time Windy City bootleggers in his law practice. Like court employees, attorneys, and probably even the judges themselves, George looked on bemused when these hoodlums would pay fines by pulling large rolls of cash out of their pockets and quickly counting out huge sums of money. Rolls of hundreds…

Legend has it that Remus realized if the two-bit thugs could make thousands of dollars, then he could use his intelligence to make millions.

As a top defense attorney, George’s annual salary reached more than ten times the cost of the average home in America, but he wanted more…more fame, money, and the toys the good life made possible.

Remus had no moral position on bootlegging or breaking the law. He often claimed to be a teetotaler, but many witnesses could have testified to that standing as yet another Remus “little white lie.” He liked to share a stiff drink and a fat, black cigar with friends, despite the public histrionics about not drinking liquor.

George needed to play intellectual games to justify his positions on various issues. For example, he believed that acting outside the bounds of decorum in court battles was okay, because doing so enabled him to spare his clients the death sentence. The end goal made the means of attaining it justified in his mind.

Similarly, Remus didn’t think Prohibition was a just cause. His early attempts at bootlegging in Chicago proved that enforcement was difficult and that people would continue to demand liquor, regardless of the law.

George also knew that the money would give him power and influence. He set out to exploit the loopholes in the Volstead Act as a way to fulfill the flashy life he dreamed of…and his young paramour Imogene Holmes yearned for her entire life.

The Bourbon King, The Inside Story: George Remus as a High-Flying Defense Attorney

George Remus became a top criminal defense attorney in Chicago. What made him so successful in the courtroom?

George Remus transitioned to attorney at a time when the Chicago economy boomed and new residents poured into the region. His early work centered on labor law, representing several large Windy City unions. The efforts put George in the circle of famed attorney and human rights activist Clarence Darrow.

Both men abhorred the death penalty and Remus gravitated to criminal defense work, just as Darrow had done earlier in his career. What set George apart was his willingness to do anything to win, particularly if he could get a death row sentence reduced to jail time.

When Remus put his considerable intellectual and physical efforts toward a legal career, he ruffled the existing “old boy’s network,” which saw him and his second-rate legal training as an imposition on the establishment they had crafted (he most likely faced a great degree of anti-German discrimination as well). George charged ahead, though, engaging in local Republican politics and serving as a leader in a new legal society aimed to upend the status quo.

No one could deny Remus’s dedication, but his tactics upset many of his colleagues.

George Remus photographed during his time as an attorney in Chicago

If a legal eagle were Remus’s friend, he might refer to George as the “Napoleon of the Bar” as a way of acknowledging his legal acumen. Others, however, called George “weeping pleading Remus,” because his theatrics were viewed as outside the bounds of decorum.

George’s escapades were legendary—from starting fistfights with opposing counsel to drinking down poison in front of the jury to proved his client not guilty (luckily, George had mixed up the antidote and taken it beforehand). Many of Remus’s trials were covered by reporters regionally and nationally. Chicago Tribune journalists knew they could call on George for a hot soundbite.

Although Remus might wildly gesticulate and fly into near rages to defend a client, jurors also remarked about how mesmerizing Remus was in the courtroom. George seemed to have a sixth sense regarding when a well-time antic might persuade a jury or distract them from the prosecution’s case. He possessed a natural charisma and magnetism that defined his legal career.

The Bourbon King, The Inside Story: George Remus's Early Pharmacy Career

George Remus began his career as a pharmacist. In what ways did that job impact his later life?

George Remus’s life as a pharmacist demonstrated his wide-ranging intellect and dedication. He learned the trade “on the job,” but also took coursework to solidify his understanding of the science of that era.

In the late nineteenth and early twentieth centuries, pharmacists were more like doctors (particularly in areas like suburban Chicago where there were extensive immigrant populations). Remus interacted with his customers, dispensing medical advice and treating minor ailments. He even got an optometry certification so he could be called “Dr. Remus.”

The drugstore also served as a center of the local community, so Remus became a well-known figure…and he loved the adulation that came with the title and sense of responsibility. The years in the pharmacy business were crucial in his development and self-identification.

However, the career also turned him off to medicine. He thought much of what stood in for “science” was actually quackery. Yet, at the same time, he embraced his ability to fleece the public by introducing a line of “Remus” brand pills, like others in the era (think “Lydia E. Pinkham’s Vegetable Compound”) that were all the rage. He sold these treatments to large drug wholesalers across the Midwest.

The money Remus made in this line of business and then opening his own drug companies enabled him to see how easily he could make money based on his smarts.

As a pharmacist, Remus also learned a great deal about the law and legal system, which would serve him well later as an attorney and bootlegger. He put this study of drug regulations and setting up pharmacies to work as a bootlegger, always searching for legal loopholes to the Volstead Act, once Prohibition became law.