Bob Batchelor is a cultural historian who has written or edited 28 books on media culture; American literature; and music, film, and television.
Among his books are Mad Men: A Cultural History, Gatsby: The Cultural History of the Great American Novel, and John Updike: A Critical Biography.
Batchelor is the founding editor of the Popular Culture Studies Journal, the official journal of the Midwest Popular Culture Association, and a member of the editorial advisory board of The Journal of Popular Culture.
"Don is a hero and villan. the things he worships--California, cars, self-worth, movies, lasting accomplishment--symbolize postwar America in an age when the nation's power seemed unbounded. Draper, too, is a study in paradox, which essentially serves to make him even more profoundly American. In creating this character, Matthew Weiner forces viewers to reflect on Draper's life and deeds (good and bad) by showing that aspects of him are in us all--a true everyman for the modern world."
Mad Men: A Cultural History examines the award-winning show's critical importance, not only as a television series, but as a guide for viewers as they grapple with ideas at the heart of the American experience. Mad Men is one of the most important television shows in history and this book demonstrates its central place in American popular culture.